Acceptable Use Policy

SMS Content

Connection Software does not actively monitor nor does it exercise any editorial control over the content of any message. Connection Software shall not be considered responsible for the content of any SMS message sent or received by its service.

The sender is responsible for the content of messages sent.

Our customers are required to agree, and we will make reasonable efforts to ensure, that SMS messages sent through our service:

  1. Conform to any applicable laws, regulations or codes of conduct (including but not limited to the PhonepayPlus Code of Practice and the laws (including but not limited to the Consumer Protection (Distance Selling) Regulations 2000 (S.I. No. 2334)) in the territories covered by this agreement and those of the sender and intended recipient. Since 11 December 2003 it is unlawful to send an unsolicited SMS marketing message to an individual.

  2. Do not contain any material that is an invitation to fast money making schemes, defamatory, pornographic, racial, abusive or hateful, may constitute junk mail, unauthorised advertising or harassment, invades anyone's privacy, or encourages conduct that would constitute a criminal offence, give rise to civil liability, or otherwise violates any local, state, national or international law or regulation.

  3. Do not contain material protected by copyright, trademark, trade secret or other intellectual property right used without proper authorisation, and material that is obscene, defamatory, constitutes an illegal threat, or violates export control laws

  4. Are only sent to recipients who have previously given their consent to receiving such messages.

  5. Clearly indicate how the recipient can contact the sender. This can be done in the body of the message or by specifying the Sender / Originator Address field of the message.

If Connection Software become aware of any breach of this policy it will immediately contact the sender of the offending message and request that the sender in the future conforms to this policy. Further breaches of this policy are likely to result in the withdrawal of the service without notice.

Sender / Originator Address field

Some account users can, on request, set the apparent address of the sender. This is the address shown to the user as the sender of the message.

If you have been given the facility to set the originator address field then you may set it to either

  • a text string of up to 11 characters or
  • an international telephone number of up to 15 characters

For detailed information on the options available see our Setting the Originator Address page. In either case the originator address must have been previously agreed with Connection Software. This is to prevent impersonation where messages are sent that apparently come from other parties.


Organisation Code of practice - link Code of practice - local copy
Communications Alliance Ltd Telecommunications Consumer Protections Code (C628:2012) Telecommunications Consumer Protections Code (C628:2012)
Mobile Marketing Association MMA U.S. Consumer Best Practices for Messaging MMA U.S. Consumer Best Practices for Messaging
PhonepayPlus PhonepayPlus Code of Practice (2011) PhonepayPlus Code of Practice (2011)
US Federal Law CAN-SPAM Act (2003) CAN-SPAM Act (2003)