SMS Branding
setting the "Originator Address" field on a message
"The messages I send appear to come from
csoft.co.uk. Is there any way I can make them appear to come
from my own number or have my company's name instead of
csoft?"
The short answer is "Yes"
- We can set the Originator Address field to a mobile phone number
that we provide. With this anyone can reply to your
message and we will forward their replies on to you.
- You can set the Originator Address field to a mobile number that
you own or have permission to use. In this case people
can reply to your message and their reply will go
directly to the mobile.
- You can set the Originator Address field to alphabet characters and digits (e.g.
csoft.co.uk or mycompany). In this case people cannot
reply to messages that you send to them.
There are conditions attached to each of the above. The
conditions are mainly designed to prevent people
impersonating other people or companies. This is in
accordance with the Mobile
Marketing Association Code
of Practice which all reputable suppliers endorse.
1. Set the Originator Address field to a UK mobile phone number that
we provide
This is the most popular option and is known as Two-Way
Service. The number looks like a standard UK mobile number
but it is for receiving SMS only. There is a setup charge and
a monthly charge for this service. See Two-Way Option 1 and Option 2.
You can provision
this service yourself on the website for immediate use
and there is a free one week trial option.
2. Set the Originator Address field to a mobile number that you
own
You can opt-in to use this facility on this page.
3. Set the Originator Address field to alphabet characters and digits
You can opt-in to use this facility on this page. Your alphabet characters and digits can consist of up to 11 characters chosen
from the following list.
@ _ ! # & ' * $ ? < , % ( ) + - . / 0 1 2 3 4 5 6 7 8 9 :
; = > ¡ A B C D E F G H I J K L M N O P Q R S T U V W X Y
Z a b c d e f g h i j k l m n o p q r s t u v w x y z
It cannot include any of the following characters
\ [ ] " | { } ~ ^ €
for example "csoft.co.uk" or "MedAlert" or "Wind_Farm"
Setting the Originator Address for a particular message
Once you have opted-in and agreed to the conditions you can set the Originator Address on each message - this is referred to as Dynamic TP-OA.
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